With social media and technology at everyone’s fingertips content marketing is really shaken up from what it use to be. Almost five billion pieces of content are shared each day on Facebook alone and that is not including Twitter and Instagram and Snapchat. You need to start using social media to improve your brands content. Consumers are sending digital signals all the time and its important that your company is paying attention and getting the best information out there.
- Use social media to identify what is currently trending for marketing purposes
- Marketers can use social media to understand both local and global current events
- Social data can be integrated with website and email data for a more complete marketing strategy
“User-generated content is valuable to companies as it lets them drive better engagement and awareness with people outside of their existing customer base by sharing real, authentic customer experiences.”