The way to thrive in business is not to try and meet the largest demand group but rather to focus on the niche group. When you try and appeal to the mass you must appeal to the lowest average in the group. Doing so, however, results in creating mediocre work. This mediocre work is not seen by the masses as average but rather as below average. People don’t want to read or see mediocre work. The only solution, therefore, is to find a niche market where you can appeal to a small group on that groups level.
- If you try to reach the maximum audience you can fall short because you won’t be able to please everyone.
- Another idea is to search out the smallest viable audience and complete cater to them.
- Focusing on the smallest market will make sure that you fully please them.
“When you have your eyes firmly focused on the minimum viable audience, you will double down on all the changes you seek to make.”