Have you given thought marketing or the understood laws of marketing? If you are like most people, you can see marketing through advertising. However, there are ways to implement brand safety with these seven rules of respectful marketing. You need to keep in mind where date is acquired, boycott unethical techniques, favor publishers with good practices, consider taking your programing efforts in-house, fight ad fraud, and other respectful marketing tools. To learn more, check out this article here!
Key Takeaways:
- Consumers demand respect as it relates to marketing brand activities.
- You harm your own brand by aggressively marketing, it is a waste.
- Know the “supply chain” of your brand advertisers and where they get there data.
“When buying data for ad targeting and retargeting purposes, vet individual partners and use only those that are a validated, safe, primary data source.”
Read more: http://marketingland.com/7-rules-respectful-marketing-219196
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